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Erica’s Pitch

February 3, 2013 4:24 pm Leave a comment Go to comments

Name: Erica Jobman

Your story format for this assignment:

_____ Text (2 photos and/or graphics)

__x__ Video

_____ Live tweet, Storify version of tweets and story (1 photo and/or graphic)

Your pitch, written directly and concisely in one paragraph (imagine what your lede or nut graf would be) – 20 points

To honor its 125th anniversary, the Sheldon Museum is introducing new art exhibits, including American artist Alexander Calder’s statue called “Tripes” and a photography collection called “Encounter.” But who is responsible for curating the artwork enjoyed by so many Nebraskans? Brandon Ruud, curator of Transnational American Art, is part of the Sheldon’s curating team, explains the process of art curating.

Explain why your audience would find your story compelling – 15 points

Many students and Nebraskans go to the Sheldon to enjoy the artwork, and many more people see the sculptures on campus without ever having stepped foot in the Sheldon, but little is known about who selects the pieces and how they do it. This story would show the audience how the Sheldon selects art and give a different perspective on art.

Explain why this story is best told using this format – 15 points.

Video is a good format for this story because it allows the audience to actually see and hear the personalities behind the Sheldon. It will also help the audience put curating into context. The audience will also get a “behind-the-scenes” look at the Sheldon, which is not often shown.

How will you tell this story visually? Please be specific. For example, list potential B roll shots for your video story – 10 points

I plan to interview some members of the curating staff. B roll could present a bit of a challenge, but I plan to shoot the curating staff in the offices so the audience can see them working. I also plan to get the curators working with or selecting art and setting up exhibitions. I will also use shots in and around the Sheldon to give the audience some context. I will also shoot visitors coming to the museum.

List the names and titles of the sources you plan to use in your story – 10 points.

Ann Gradwohl, Sheldon’s public relations and marketing manager

Brandon Ruud, Sheldon’s curator of Transnational American Art manager

I will also ask to interview other members of the curating staff and possibly visitors at the Sheldon

What roles will your identified sources play in the story? – 10 points

Ruud is the main source that will explain the curating process. Gradwohl, the other curating staff members and the visitors will provide context to the story.

List the names and titles of the sources you have already contacted for the story – 10 points. (If you have not reached any sources, please leave this blank. If you are live tweeting, list the hashtag you have chosen and what other hashtags you might include in the course of tweeting.)

Ann Gradwohl, Sheldon’s Public Relations and Marketing manger (She has also helped me set up an interview with Ruud for next week.)

What is your back-up story idea if this one falls through? – 10 points

East Campus is holding a workshop on February 19th to re-imagine uses for the CY Thompson Library. Students, faculty and others in the community are invited to develop a new footprint (including interior and exterior space) for the library.

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